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برتری عملیاتی
Operational excellence
In the fight for distribution channel domination, the critical success factors are product leadership and operational excellence.
As the wheels of product leadership grind slowly to a halt, gorillas find it increasingly important to focus on operational excellence.
Glitches in operational excellence can be catastrophic, especially at tornado speeds and volumes, as the previously cited quality hiccups at Intel, Intuit, and HP can testify.
Operational excellence is also critical in order for the gorilla to maintain control over the tornado's high-volume commodity market and thereby retain its economies of scale.
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